Case Study · Hollywood, FL

A Hollywood hardscaper booked 30 estimates at a 71% rate.

We ran the advertising and booking system for a hardscape and outdoor-living contractor in the Hollywood market. In four months it turned 42 qualified inquiries into 30 booked estimates, at $129 a booking. A 71% booking rate in a competitive South Florida market.

Industry

Hardscape & Outdoor Living

Market

Hollywood, FL

Engagement

~4 months

The Results

Booked estimates

71%

Booked rate

Qualified inquiries

$129

Per booked estimate

The Starting Point

Real demand, no system to capture it.

A hardscape and outdoor-living contractor in the Hollywood area. Good reputation, good work, but new business came in unevenly through referrals and the occasional walk-up. No reliable way to put qualified estimates on the calendar.

Referral-dependent. Busy stretches followed by quiet ones, with no lever to pull when the schedule thinned out.
Too many tire-kickers. Plenty of price-shoppers and dreamers coming in, not enough buyers with real budgets.
No paid engine. Nothing consistently feeding the calendar in a market with real money in the ground.

He wanted what every good contractor wants. A steady stream of qualified estimates he could count on.

The System

A filter, not a firehose.

We built the whole acquisition system around one idea: qualify before the calendar, so every estimate is with a real buyer.

Targeted Meta ads. Facebook and Instagram campaigns aimed at homeowners across the Hollywood and South Florida service area.
A qualifying survey. Budget, scope, and timeline confirmed before the booking. Price-shoppers filtered out before they ever reached the calendar.
Direct-to-calendar booking. Qualified homeowners booked their own estimate, with conversion tracking wired back to the ad account so spend stayed pointed at what closed.
Speed-to-lead follow-up. Instant text and email so no inquiry went cold, plus reminders to protect the show rate.

The Results

A 71% booking rate, on demand.

Once the system was live, qualified inquiries turned into booked estimates at a rate most contractors only see from referrals, at $129 per booking.

Before

Referrals onlyuneven flow
Price-shoppersunqualified inquiries
No paid pipelinequiet stretches
Manualfollow-up and booking

After

30 estimatesbooked on the calendar
71%inquiry-to-estimate rate
$129per booked estimate
42qualified inquiries

71%

of qualified inquiries booked an estimate, at $129 a booking. In a competitive South Florida market, that is the system working.

Why It Worked

Qualified beats cheap.

Qualified, not just cheap. The survey screened for real budget and scope, so 71% of inquiries booked an estimate.
Speed killed the leaks. Instant follow-up reached homeowners while they were still paying attention.
Predictable beat lucky. A paid engine replaced referral randomness with flow the owner could turn up on demand.
Measured end to end. Every inquiry, estimate, and dollar of spend tracked, so the math was never a guess.

One contractor per market

This market is proven. The seat is open.

We ran these numbers in the Hollywood market, and we take one contractor per market. If you run a hardscape or outdoor-living business in South Florida, let's talk about what it could look like for you.

Book a call →

Numbers are from a real client engagement and reflect that business's market and execution. They are not a prediction of your results.